Does your business need this same 'influence breakthrough'? Watch this short video as I chat to Steve from New Reality about the biggest influence challenge his company faces when introducing new innovative technology to clients. We discuss a simple strategy to help him overcome this purchase barrier, and I share a classic influence experiment that demonstrates it all!
Your brain uses whatever cues and clues it can to build your cognitive model of the world and everything in it. Of course, your own direct, personal experience of the world is a major source of information. However, you share the planet with a few billion other people, and your brain also likes to use their knowledge and experiences too.