The 6 Universal Principles of Influence


At A Glance

People will say ‘Yes’ to your ideas, products or requests more often.

Your team’s effectiveness will grow as the lid on everyone’s ‘influence ability’ is lifted.

The increase in motivation you get when you know exactly what to apply to improve results.

You won’t miss ‘influence opportunities’ in key situations to get results in leadership, sales, negotiation or marketing.


You are in the influence business whether you realise it or not. So am I, and so is everyone else. If this is not immediately obvious, consider this story of the man whose influence made it possible for your computer to receive this page you’re reading…

Sir Tim Berners-Lee was the inventor of the World Wide Web. At that time, he worked for the European Organisation for Nuclear Research, and his first challenge was to persuade his employers to support his work on ‘the web’. After they agreed, and once he had successfully invented the web, he faced an even greater challenge: to influence his employers to make the World Wide Web available to the public, royalty free. After much to-and-fro, and many months later, they agreed. Had Berners-Lee failed to influence his employers, the World Wide Web and indeed the world as we know it, would not exist.

The point of this story is that even when we have exceptional ideas, products or services, the ability to influence people to buy in to our idea is often more important than the idea itself.

A leader who struggles to influence his or her people to change or to move, is not an effective leader. A manager who cannot influence the team to produce, cannot efficiently manage. A negotiator who is unable to persuade, is unable to close the best deals. A salesperson who lacks the influence to convert and keep clients, will forever struggle to reach targets. The marketing team that cannot induce customers to take action, cannot influence at the highest level.

The 6 Universal Principles of Influence is rooted in academic research, while clients describe it as a highly motivating session due to the interactive and action-packed style. Each principle is instilled by sharing engaging scientific and psychological experiments, fascinating case studies. You will be equipped with a toolbox of practical skills and techniques that can be put to use in your very next meeting.

By understanding the principles shared in this talk you won’t miss out on spotting the ‘influence opportunities’ that arise in your professional and personal life.

I happened to overhear some of the other delegates praising Gilan. Delegates were truly motivated and inspired.

- Lameez, Blue Platinum

Thanks for the session. It all makes sense. I found myself doing that stuff before or as soon as you mentioned it! Amazing!

- Kim Marlor, KMA Consulting (U.K.)

My special thanks to you for the wonderful job you did. Client was delighted with your participation. You got them talking and excited about future events.

- Valeria dos Santos, ChillieEngine Events