To know persuasion is to know marketing. No persuasion, no marketing.
The fundamentals of good marketing
never change: do your research, identify your key messages and use the right channels to deliver them. However, all the marketing effort in the world will achieve little unless you understand the journey from persuasion to purchase. Customers pay with their money, but they choose with their mind.
Fortunately, it’s not hard to understand the basic principles of persuasive psychology, and how they apply to marketing everything from paperclips to cruise trips.
I loved the masterclass and found it extremely beneficial. It will transform and make a huge difference both in my personal life as well as my business. I'm able to better understand the way we think, and in turn able to apply these learnings to influence consumers and clients.Monica Da Silva, Research Specialist
Although every market is unique, the ‘why’ of the ‘buy’ remains largely constant, and this is what persuasive marketing is all about. Win the mind and you win the market.
Every marketing expert knows you can implement two largely identical marketing strategies and find that one is more successful than the other. Why? It always comes down to the persuasive coefficient of the campaign. In short: if you want to get paid, you need to persuade.
If you want to get paid, you need to persuade.
Even in today’s highly competitive world, many otherwise perfectly sound marketing strategies neglect this vital persuasion factor. Yet unless you grasp the fundamental psychology of choice formation,
and how to instil the value judgments you want, a large percentage of your marketing efforts (and expenditure) will go to waste.
Gilan is an expert on successful persuasive marketing. He has conducted extensive research in this field, studying with marketing experts, psychologists and behavioural economists among others. He presented many of his findings in his best-selling book, ‘Persuasion Games’.
In addition, Gilan has twenty years’ experience as a professional mentalist. Anyone who watches Gilan perform can see he relies on subtle, precise persuasion skills to trigger specific thoughts, feelings and responses. Scale that up to an entire market or sector, and you can imagine the difference it makes.
After workshopping influence skills with Gilan, I set out to grow my business by 200%. Within a year my turnover has more than tripled.Ryan Sauer, Search Online Consulting